Advertisements

Policy BN.15 Advertisements The display of advertisements will not compromise amenity and highway safety. Advertisements will not be permitted if the character or setting of a building would be unduly affected due to inappropriate size, design, colour, materials or illumination, with externally illuminated signage preferred, particularly in Conservation Areas. Signage and adverts should be kept to a minimum and not be excessive, visually discordant or overly large. The use of additional advertisements and branding in shopfront windows and glazing will not generally be supported. Advertisements should be located within the curtilage of the premises to which they relate or at the site access and should not add unacceptable street or visual clutter. Digital advertising displays and internally illuminated signage will not be encouraged within Conservation Areas and within the setting of listed buildings. Where digital displays and illumination is required, it should be provided in a discreet manner. BN.15 ~ Development Management Consideration Examples of unacceptable impact on safety include where an advert would: • Obscure views into an area, reducing natural surveillance • Create an unwelcoming sense of enclosure • Obscure safety cameras • Unsafely reduce natural or street lighting; or • Create visual distraction which would be harmful to the attention of road users or the ready interpretation of road signs, traffic signals and visibility of junctions. Policy Justification 7.4.5 Advertisements require careful control as they can make a substantial impact on the character of a locality. Modern advertisement styles and materials can be out of place in historic areas, particularly the trend by larger retail outlets to adopt a ‘corporate image’ by using a nationally identifiable style. The Local Planning Authorities will endeavour to negotiate the adaptation of corporate liveries to local circumstances.