The human version (we wrote this, not the council)This section presents the plan's vision for 2050 and its ten strategic objectives. The objectives act as a golden thread running through the plan. They cover timely infrastructure, homes for all communities, jobs and a greener economy, effective use of land, net zero carbon, well-designed places, heritage and culture, health and wellbeing, better connections through walking, cycling and public transport, and protecting environmental assets while working towards environmental net gain.
OpenConsult / South Warwickshire Plan Explorer
Jobs & economy
Employment land, offices, industry, warehousing, rural businesses, tourism and skills.
96 sections of the plan, in document order.
The human version (we wrote this, not the council)This section calculates how much development South Warwickshire needs. For employment, 321.1 hectares of non-strategic land and 225 hectares of strategic land are needed; after existing commitments, 233.7 and 125 hectares remain to be found. The Government's standard method sets housing need at 2,197 homes a year, or 54,925 over the 25-year plan period from 2025 to 2050, with 44,980 still to find after commitments. The plan must also provide 129 Gypsy and Traveller pitches and 20 Travelling Showpeople plots.
The human version (we wrote this, not the council)This section considers development needs arising outside South Warwickshire. National policy requires councils to cooperate with neighbours on needs that cannot be met locally. There is no housing shortfall from the Coventry and Warwickshire Housing Market Area, and a shortfall from the Birmingham, Black Country and Solihull area has not been confirmed. The plan overprovides employment land against local need, which could help meet unmet needs from Coventry. Future cross-boundary needs will be explored through the West Midlands Spatial Development Strategy.
The human version (we wrote this, not the council)This section explains the overall Development Strategy, which directs large-scale growth to the most sustainable locations. Seven spatial options were narrowed through consultation to a hybrid strategy based on sustainable travel and the economy, and three priority areas were mapped using proximity to urban land, rail and bus stops, jobs and community needs. Growth broadly follows the A46 corridor and is focused on a small number of strategic sites and new settlements. Because many sustainable locations sit in the Green Belt, the plan carefully releases some Green Belt land.
The human version (we wrote this, not the council)This policy commits the plan to providing at least 225 hectares of strategic and 321 hectares of non-strategic employment land up to 2050. Strategic allocations plus existing commitments give a total supply of 278 hectares, 53 hectares above the identified need. Non-strategic supply totals 345.6 hectares against a need of 321.1 hectares, split between Stratford-on-Avon (199.9 hectares needed) and Warwick (121.2 hectares needed).
The human version (we wrote this, not the council)This section sets out the full policy and justification for meeting development needs to 2050. Provision is made for a minimum of 54,925 homes between 2025 and 2050, with a total identified supply of 57,610, a headroom of about 4.9%. It also provides 129 Gypsy and Traveller pitches, 20 Travelling Showpeople plots and 35 boat dweller moorings. Each district will maintain its own five-year housing land supply, based on 1,112 homes a year in Stratford-on-Avon and 1,085 in Warwick, with detailed year-by-year delivery trajectories for every allocated site.
The human version (we wrote this, not the council)This section introduces the Local Growth Locations policies, which allocate smaller sites to meet local needs by 2050. Policy DS.5 covers employment, Policy DS.6 covers mixed-use, leisure, community and town centre sites, and Policy DS.7 covers housing. The allocations include new sites chosen through the plan's spatial strategy as well as sites carried over from previous local and neighbourhood plans. A consolidated list of allocations by settlement appears in Appendix 2.
The human version (we wrote this, not the council)This policy allocates new local employment sites. It provides 11 hectares at Bidford-on-Avon East and North for industrial, storage and office uses, 3.3 hectares at Henley Golf Club in Henley-in-Arden for a research and innovation campus, and 3 hectares at Paradise, Lighthorne Heath for the specific expansion needs of Aston Martin Lagonda. Each site must integrate with the wider masterplan for its area, and the Lighthorne Heath site can only come forward after an earlier 4.5 hectare allocation is developed.
The human version (we wrote this, not the council)This section repeats the table of new employment allocations under Policy DS.5. It covers 11 hectares at Bidford-on-Avon East and North for industrial, storage and office uses, 3.3 hectares at Henley Golf Club, Henley-in-Arden for a research and innovation campus, and 3 hectares at Paradise, Lighthorne Heath reserved for the expansion of Aston Martin Lagonda. Each site must fit with the wider masterplan for its settlement and follow the requirements of the related site proposals.
The human version (we wrote this, not the council)This policy carries forward employment allocations from earlier plans. They include 4.5 hectares at Gaydon and Lighthorne Heath for Aston Martin Lagonda's expansion, land at Thickthorn in Kenilworth, 8 hectares at the Long Marston New Settlement, 1.58 hectares west of Banbury Road in Southam, and a 25 hectare employment site south of Alcester Road, Stratford-upon-Avon. The Stratford site requires a new roundabout onto the A46 at Drayton Manor Drive and a wildlife and nature area.
The human version (we wrote this, not the council)This section repeats the carried-forward employment allocations under Policy DS.5, covering sites at Gaydon and Lighthorne Heath, Thickthorn in Kenilworth, Long Marston, Southam and south of Alcester Road in Stratford-upon-Avon. It adds 19 hectares at Atherstone Airfield near Stratford-upon-Avon, where development must provide suitable access and active travel links, protect important views of the Registered Park and Garden and nearby listed buildings, enhance ecology and include boundary landscaping, supported by a detailed transport assessment.
The human version (we wrote this, not the council)This section lists the full set of mixed-use, leisure, community and town centre allocations under Policy DS.6. They include Tachbrook Country Park, 62 hectares safeguarded at the University of Warwick Main Campus, Local Green Spaces at Meon Vale, and town centre sites in Leamington Spa including Chandos Street. In Stratford-upon-Avon, the 2.04 hectare Gateway site is earmarked for a mixed-use scheme including a new World Shakespeare Museum, alongside the Rother Quarter. Other entries cover a new village centre for Studley, and Warwick sites including Myton Community Stadium and St Mary's Lands.
The human version (we wrote this, not the council)This section introduces the plan's approach to development in the countryside. It recognises that many of South Warwickshire's economic generators sit outside the main urban areas, so the plan supports existing rural businesses and communities to keep growing, in line with the South Warwickshire Economic Strategy. It also supports a number of Major Investment Sites, which are existing large employment sites of regional and national significance that the plan seeks to safeguard and grow.
The human version (we wrote this, not the council)This section sets out the full policy and reasoning for the Core Opportunity Area. Areas outside it remain suitable for more local investment, subject to other plan policies. The area covers a band across central South Warwickshire connected by the A46 and the central section of the M40, where existing employment and research clusters are concentrated. The aim is to attract inward investment and encourage businesses to co-locate, while respecting national policies including the Green Belt and securing transport improvements from new schemes.
The human version (we wrote this, not the council)This section details all eight Major Investment Sites under Policy DS.10. They are the Gaydon automotive hub, the Long Marston Rail Innovation Centre, land south of Coventry including the former Coventry Airport, where a gigafactory or wider advanced manufacturing is planned alongside a 90 hectare country park at Gateway South, Stoneleigh Park with around 5.4 hectares of extra employment land, 62 hectares at the University of Warwick Main Campus, the university's Wellesbourne Campus, Wellesbourne Airfield, where up to 65 hectares of employment land depends on relocating the runway, and Fen End for automotive and motorsport uses.
The human version (we wrote this, not the council)This policy (DS.10) safeguards Major Investment Sites for future employment, research and investment. At Gaydon, the Jaguar Land Rover and Aston Martin Lagonda sites are safeguarded for automotive research and manufacturing, with a further 124.5 hectares next to the JLR site and 7.5 hectares next to the Aston Martin site, and a possible Local Development Order to give certainty on future investment. The Long Marston Rail Innovation Centre, the UK's only looped standard gauge test track, is safeguarded for rail-related employment along with its connection to the national rail network.
The human version (we wrote this, not the council)This policy supports economic development in the countryside, outside allocated sites and settlement boundaries. All proposals must be of an appropriate scale, reuse existing buildings where possible, avoid unacceptable impacts on local roads and respect the character of the area. It supports agricultural and forestry businesses, including converting buildings that have existed for at least ten years, farm diversification and equestrian uses, plus tourism and leisure uses such as visitor accommodation, expanded holiday caravan sites and golf facilities.
The human version (we wrote this, not the council)This section presents the full Rural Economy policy and its justification. Beyond farming and tourism, it supports other rural businesses through building conversions and small-scale expansion where sites can be reached without a car. Larger proposals of regional or national significance should go to the Core Opportunity Area, and locations elsewhere must be justified. The evidence shows 91 agri-tech businesses in South Warwickshire supporting 1,610 jobs, and national policy backs the sustainable growth of all types of rural business.
The human version (we wrote this, not the council)This section gives the full Rural Housing policy with its detailed conditions and justification. Before a historic building can become a home, evidence of robust marketing for business use is needed, and homes tied to rural businesses require a business plan, occupancy conditions and functional and financial tests. The justification notes that rural services have declined, public transport is poor or absent in many villages, and house prices are out of reach for many rural workers, so the plan aims to balance protecting the countryside with meeting local needs, including affordable housing.
The human version (we wrote this, not the council)This policy sets out where the Green Belt boundary will change to make room for the plan's proposals. Six villages, including Bubbenhall, Claverdon and Snitterfield, are taken out of the Green Belt. Land is also removed for new settlements and major growth sites at places such as Hatton, Kenilworth South, Leamington Spa North, South of Coventry and Coventry Airport, plus smaller sites at Alcester, Hampton Magna, Kenilworth, Studley and Stoneleigh. A boundary error at Leek Wootton is also corrected.
The human version (we wrote this, not the council)This section explains the Green Belt changes in full. It allows neighbourhood plans to release small Green Belt sites for local needs where strict conditions are met. National policy applies to proposals both in and out of the Green Belt, and the Golden Rules on affordable housing do not apply to land released under the older 2016 and 2017 local plans. A Green Belt Review found exceptional circumstances justify the changes, because many of the most sustainable growth locations sit within the Green Belt.
The human version (we wrote this, not the council)This section explains the background to the Vale of Evesham Control Zone. The policy is carried over from the Stratford-on-Avon Core Strategy with the county council's support, and similar designations exist in neighbouring South Worcestershire and Cotswold district plans, though Wychavon proposes to drop it. The 5% threshold has proved appropriate because small schemes have little effect on lorry movements. Larger increases are only acceptable where benefits, such as gains for the local economy, outweigh the traffic impact.
The human version (we wrote this, not the council)This section sets out the digital connectivity requirements and their justification. Developments must provide full fibre broadband from the earliest stage, install ducting to allow future upgrades without disruption, support open access networks affordable to all users, plan digital infrastructure alongside other utilities, and where appropriate integrate it with energy, transport and environmental systems such as electric vehicle charging. National policy requires planning to support next generation mobile technology and full fibre connections, and the approach follows the Smart City Framework.
The human version (we wrote this, not the council)This section introduces the chapter on growing the South Warwickshire economy. It describes the area as a gateway to the West Midlands, with direct access to London via the M40 and the Chiltern main line, just 10 miles from Birmingham, and crossed by the strategic A46 route. It also notes that up to 1.18 million UK jobs could exist in low-carbon and renewable energy sectors by 2050, an opportunity the plan wants the area to be well placed to capture.
The human version (we wrote this, not the council)This policy requires new employment development to minimise its carbon footprint through climate adaptation and mitigation measures. Renewable energy generation must be built into all new employment schemes unless there is specific justification that it would be inappropriate for the location or type of development. Retrofitting existing workplaces to improve energy efficiency and add low carbon technologies will be supported, as will employment proposals that contribute to innovation in the low-carbon and renewable energy sector.
The human version (we wrote this, not the council)This section sets out the reasoning behind the low carbon economy policy. Both councils declared a climate emergency in 2019 and committed to cutting district-wide emissions by 55% by 2030, backed by a joint Climate Change Action Programme agreed in 2021. Energy use in non-domestic buildings and industrial processes accounts for 22.5% of the area's carbon footprint. The plan aims to help businesses cut their emissions and to capture the economic opportunities of the move to net zero.
The human version (we wrote this, not the council)This section describes South Warwickshire's key economic assets beyond its major investment sites. They include the Silicon Spa gaming cluster around Leamington, employing over 2,000 highly skilled people, the automotive industry with Aston Martin, JLR and Lotus, food and drink businesses, and a highly skilled workforce. Tourism assets include Shakespeare's Birthplace, Warwick and Kenilworth castles and the Royal Shakespeare Company. Around 70% of Warwickshire is agricultural land, and the section stresses the need to safeguard existing employment uses.
The human version (we wrote this, not the council)This policy safeguards existing employment sites in office, industrial and warehouse use. Proposals that would lose employment land or buildings will only be permitted where it is robustly shown that there is no reasonable prospect of continued employment use, backed by evidence of sustained marketing, that the use is unviable even after considering refurbishment or redevelopment, and that the change would not harm the supply of employment land needed over the plan period. The alternative use should complement remaining employment uses or bring clear community or environmental benefits.
The human version (we wrote this, not the council)This section explains how the employment site protection policy works in practice. Marketing must run for at least 12 months, followed by a further 6 months at a lower price if no interest emerges. Decisions on changes of use will consider alternative employment sites nearby, effects on neighbouring uses and town centres, and demand for other non-residential uses. The policy is informed by the South Warwickshire Affordable Business Study (2026) and follows national policy on supporting economic growth.
The human version (we wrote this, not the council)This policy supports the growth and improvement of existing visitor attractions and encourages new ones across South Warwickshire, subject to other plan policies. All tourism and leisure development must be sensitive to the character of the area and designed to maximise benefits for local communities through job opportunities and support for local services. Wherever possible, tourist and visitor facilities should be located in existing or replacement buildings, particularly where they sit outside settlements.